Brand Development and Positioning |
Creating a strong brand is critical if you want success with your online and offline marketing programs. Knowing how your brand is positioned in the minds of your customers as compared to the competition is the first step to identifying the USP (unique selling proposition) for your brand.
Traditional brand positioning strategy and processes are applied to the online environment including; conducting a SWOT analysis, writing up the TABS Matrix, developing a positioning strategy, a competitive mapping for your product or service offering using the Unique Selling Proposition (USP), your brand strengths and weakness, key benefits and other attributes.
RESOURCES
> Building Your Brand Online (White Paper)
> Umbro Soccer (Case Study)
Build your brand and grow your business today with Carmen Arnevik, W|A & A Marketing, your Freelance Marketing Consultant and network of marketing specialists who offer unbiased recommendations in applying the 'New Rules of Marketing and PR' to your business.
CLICK HERE for your free online assessment or call (206) 612 – 2723 for more information.
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