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Marketing Planning and Strategy Development

The first step to establishing a strong brand is in understanding your market, competition and target customers.  The key is to harness the power of the Internet then apply traditional means of marketing to developing a solid marketing strategy and plan.

The latest online marketing tools and resources are used for the marketing planning exercise including a market analysis, a competitive review, industry research, an internal company audit and customer research. 
  1. Market Analysis
  2. Competitive Analysis
  3. Customer Research   
  4. Positioning the Brand  
  5. Developing the Marketing Plan


RESOURCES

> The 5 Steps to the Marketing Planning Process (White Paper)
> EyeWire.com (Case Study)

Build your brand and grow your business today with Carmen Arnevik, W|A & A Marketing, your Freelance Marketing Consultant and network of marketing specialists offering unbiased recommendations in applying the 'New Rules of Marketing and PR' to your business.

CLICK HERE for your free online assessment or call (206) 612 – 2723 for more information.




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