The old way of thinking is to place your press releases and other press materials in a section of your website, typically hidden away only for the press and media to see but the new way to think about it, is to create an online media room, a place where all kinds of people will come to find information about your company. Your current customers, partners, investors, suppliers, employees, future employees, as well as the media will all be looking here so talk directly to them in a voice they can understand.
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